I’ve built e-commerce operations from the ground up and taken over established ones that needed a steady hand. Either way, I bring deep platform knowledge, a methodical approach, and the kind of attention to detail that prevents costly surprises.

Good UX drives good numbers. I’ve helped businesses see 35% jumps in D2C sales and double their site traffic by focusing on what actually matters: can customers find what they need, trust what they see, and check out without friction?

I hire well, build clear processes, and create the kind of environment where people do their best work. I’ve grown teams from just me to structured departments with dedicated merchandising and development roles.

Platform migrations, third-party integrations, feature rollouts — I’ve managed them all. My approach is methodical: scope carefully, communicate constantly, test thoroughly, and launch with confidence.