- eCommerce, UI/UX
- The Finest Accessories, Inc. Back to Portfolio
Role: E-Commerce Manager, Senior Digital Designer & Front End Developer
While supervising online operations and marketing production, led comprehensive website platform migration project, from technology and vendor selection to completion, the transition resulting in a substantially increased conversion rate, no site downtime, and the addition of many valuable shopping features, as well as sharply reducing operating costs. Managed technology implementations ranging from upgrading the store to be mobile-friendly to nexus sales tax compliance and user research optimization (Google Tag Manager). Developed and designed email marketing campaigns, branding for new product lines, social media graphics, seasonal look books, and magazine advertisements. Streamlined the user interface, category structure, and order checkout process to improve visitor engagement and reduce abandoned shopping carts.